Imagine a national campaign with a theme of K-culture across Indonesia. That’s Korea Kaja!
A campaign from by.U that celebrates youth creativity through various forms like Random Play Dance challenges, uStore special purchases, Ucoin redemptions, and exclusive data packages, that reward users with a special trip to South Korea!
This campaign combines online and offline activations across five big cities in Indonesia: Jakarta, Bandung, Solo, Surabaya, and Bali, with the grand finale in Jakarta.
2025 marked the second Korea Kaja! With both overachieving the KPIs from the client, be it the total number of purchased data packages, uStore purchases, and UGC.